For Strikers Aged 12 To 18
The Detail That Makes Premier League Strikers Score. Now Built For Young Players.
Built by England's former attacking coach and used with Premier League strikers today: professional analysis of your real matches, a monthly mindset programme and finishing drills, with your progress tracked every month.
No lock in. Start now, cancel anytime with a month's notice.
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Attacking Coach, England's Record Scoring World Cup
Danny Welbeck: 13 Premier League Goals, His Best Season
Methods Used Across The Premier League, MLS And Europe
Match Analysis Back In 3 Working Days
The Gap
Talent Was Never The Problem
Every academy is full of talented forwards. Almost none of them reach the top. The difference is rarely ability. It is what surrounds it.
- 01
No honest mirror
Talented players rarely see their own game clearly. Without professional analysis, the same habits repeat for years.
- 02
Trained, not developed
Sessions build fitness and shape. Almost nobody builds the ruthless decision making of an elite finisher.
- 03
The inner game is ignored
The mental side, handling pressure, setbacks and expectation, is the single biggest separator at the top, and the least coached.
The Method
One System.
One System.
Three Layers.
Superior Striker is not a course or a content library. It is the development structure used at the very top, made available to the players climbing toward it.
LAYER 01
The Mindset Programme
A 12 month, month by month inner game system. The identity, standards and behaviours of a player relied upon to deliver, built deliberately and never left to chance.
LAYER 02
Professional Match Analysis
Your real games broken down by analysts trained in the Superior Striker methods. The same exacting standard on every single match, with your key performance indicators tracked month on month.
LAYER 03
Targeted Finishing Detail
Monthly drills and, at the highest level, personalised work built directly from what the analysis reveals about your game.
Inside The Drill Bible
This Is What “A Drill” Means Here
Not a clip dump. Every finishing drill is filmed and broken into phases, movement, timing and finish, like this Reverse Finish to Back Post. You see exactly what good looks like, then drill it until it is yours.
Built By Allan Russell
Proven At The Top. Built Into A System.
The Superior Striker methods come from Allan Russell's work at the very top of the game. They are now a system: a trained team of analysts applies them to every match, so every player gets the same standard, every month, long before a professional club gives it to them.
- 2018Allan was England's attacking coach at the World Cup, where England scored more goals than at any World Cup in their history
- TodayAllan uses the same methods with strikers in the Premier League, MLS and Europe's top leagues
- The systemAnalysts trained in the methods, one framework, the same standard on every match and training drill
The Methods At Work
13Premier League goals in 2025/26
Danny Welbeck's Best Premier League Season
The most Premier League goals of his career, and double figures in back-to-back seasons for the first time. Danny works with Allan using the Superior Striker methods.
Allan and Danny on the training pitch
The Analysis
See Your Game The Way The Top Level Sees It
The engine of Performance and Elite. Send your match and within 3 working days you get a telestrated video breakdown, the key moments isolated, and a data report tracking your progress month on month.
- Full match analysed with on screen telestration
- Coaching points marked up on every key attacking moment
- Key points isolated, what to keep and what to fix
- Attacking data: movement, positioning, decision quality
- Key performance indicators tracked monthly, so progress is measured, not guessed
- Personalised drills built from your analysis (Elite)
What Actually Lands In Your Inbox
Superior Striker
Sample Player
Academy U16 · Sample Report
1 Match · 90 mins played
3
Goals
1
Saved
1
Blocked
2
Off target
1
Critical
38%
Conversion
9
Box w/o ball
4
Box with ball
Shot breakdown
1 critical chance missed this match
Vs last month
Conversion ↑ 12%
Goals ↑ 2
Goal streak
3
Consecutive matches
30
Goals per minute played
1 goal every 30 minutes played
3 goals from 90 mins played
Superior Striker MethodsSample report
Every match comes back as a full telestration breakdown with on screen coaching points, the key attacking moments isolated, and a performance data report like the one shown, so every coaching point is backed by what actually happened on the pitch. Not opinion. Evidence.
How It Works
Three Steps. Nothing To Guess.
1
Join
Choose your programme and get instant access to the mindset programme and your first month of finishing drills.
2
Send your match
Each month, send a link to a full match. Veo, Hudl, Trace, YouTube, or a Google Drive, iCloud or Google Photos share link all work.
Performance: 1 match a month. Elite: 2.3
Get your analysis
Within 3 working days your telestrated breakdown and data report land in your account, and your progress is tracked every month.
You get an email the moment it is ready.
For Parents
You Are Investing In Your Child. Here Is What You Get Back.
Progress you can see
Goals, conversion rate, box arrivals and minutes per goal are tracked every month, so you know whether it is working instead of hoping.
A safe, professional setup
Footage is handled only by our analysts, who work under signed confidentiality agreements and never contact players directly. It is deleted within five working days of your analysis being delivered.
No lock in
Billed monthly, cancel any time with one month's notice. Stay because it is working, not because of a contract.
The Programmes
Three Levels Of Development
Start with the system. Add professional eyes on your game. Or go all in.
Start Here
Foundation
The full development system, self driven.
$195 / month
- Build the mindset of a goalscorer. 12 month programme, monthly modules
- Sharper finishing every month. 3 targeted drills
- Learn from the best. A live monthly breakdown of one of the world's top strikers
- No personal match analysis
- No 1:1 contact
Recommended
Performance
Everything in Foundation, plus eyes on your real games.
$495 / month
- Everything in Foundation
- See exactly why you are not scoring more. 1 full match analysed every month
- Watch your game broken down. Full telestration plus on screen coaching points
- Know precisely what to fix. Key points plus attacking data report
- Your analysis back within 3 working days
Strictly Limited
Elite
Maximum depth. Direct access. Capped numbers.
$2,975 / month
- Everything in Performance
- Twice the eyes on your game. 2 matches analysed every month
- Direct line to Allan. Monthly 1:1 on both games
- A plan built around your game. Personalised drills from your analysis
- Monthly pro player analysis sent direct
- Priority access to on field sessions with Allan
Limited places, by application only
Apply For Elite
Billed monthly. Cancel any time with one month's notice.
Questions
What You're Actually Buying
Who is this for?+
Ambitious players on a serious pathway, and the parents or representatives investing in their development. It suits players who want professional structure around their game, not generic training content.
Why is Elite so much more?+
Foundation and Performance are built to scale. Elite includes direct monthly 1:1 time with Allan and priority on field access, which is deliberately capped and priced accordingly. When the places are gone, they are gone.
How fast does it start?+
Access to the mindset programme and drills is immediate on joining. Match analysis begins in your first monthly cycle once your footage is submitted.
Do I have to commit long term?+
No lock in. Every programme is billed monthly and you can cancel any time with one month's notice. The mindset system is built as a 12 month arc, so the players who get the most are the ones who stay the course, but that is your choice, not a contract.
How does cancellation and billing work?+
Monthly subscription, charged on the same date each month. To cancel, give one month's notice and you keep full access through that final cycle.
What ages is it for?+
Players aged 12 to 18. Parents or guardians sign up on behalf of any player under 18.
What if my child does not get many minutes?+
Combine their minutes from 2 or 3 matches into a single 60 or 90 minute video and send that as your match for the month. Every minute they play gets analysed.
Can we pause over the summer?+
There is no pause option. Cancel with one month's notice when your season ends, and rejoin whenever you are ready. When you rejoin, the programme starts again from Month 1.
What footage do I need?+
A full match is best. Veo, Hudl, Trace and YouTube links all work, as does a Google Drive, iCloud or Google Photos share link. A raised camera angle that follows the play gives the best analysis. Performance includes one full match analysed each calendar month, and unused months do not roll over.
How is the analysis produced?+
Our analysts break down your match using the same framework Allan uses with his professional strikers, so every coaching point is specific to your game. Your key performance indicators, goals, conversion rate, box arrivals and minutes per goal, are tracked every month, so you can see exactly how your game is progressing.
The Difference
The Players Who Make It Got The Detail Early
Whether you are the striker chasing it or the parent backing them, this is the structure professionals are built on, starting now.
Choose Your Programme
